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Chef Tempts Tourists Back To Tijuana By Focusing On The Food

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Chef Javier Plascencia finds inspiration for his dishes at the Mercado Hidalgo, a huge indoor market in Tijuana

Chef Javier Plascencia focuses on long-ignored local foods in his dishes. He's credited for revitalizing Baja cuisine and is trying to remake Tijuana into a restaurant town, one local plate at a time.

(Image credit: Melanie Stetson Freeman/Christian Science Monitor/Getty Images)


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